Thums Up partners with AXN for Action Awards

Thums Up partners with AXN for Action Awards

Author | exchange4media Mumbai Bureau | Saturday, Apr 21,2007 9:40 AM

Thums Up partners with AXN for Action Awards

The AXN Action Awards are back this year. Last year’s partnership between Thums Up and AXN has been renewed and the two brands are presenting the awards together once again. Bollywood actress Sameera Reddy will host the awards this year.

The associate sponsors this year are Bajaj Auto and General Motors. The marketing partners of the event are RadioMirchi, Café Coffee Day and INOX.

Sunder Aaron, Country Head, AXN India, said, “The AXN Action Awards was an extremely successful programme and event in its first year. We had an ecstatic viewer and sponsor response. Hence we were excited to make it even bigger this year. With AXN’s proposition to offer viewers action, adventure and excitement, it’s a natural fit to honour the best action stars in the Hindi film industry. We’ve had a terrific response from the stars themselves, and are excited that Sameera is going to host the show for us this year.”

Reddy, who is to host the awards this year, said that she has always been a great fan of action movies. “I am thrilled to be a part of the AXN Action Awards that salute Bollywood’s action stars for all the risks they put themselves through to entertain us.”

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