Top Story


Home >> Media - TV >> Article

Thums Up partners with AXN for Action Awards

Font Size   16
Thums Up partners with AXN for Action Awards

The AXN Action Awards are back this year. Last year’s partnership between Thums Up and AXN has been renewed and the two brands are presenting the awards together once again. Bollywood actress Sameera Reddy will host the awards this year.

The associate sponsors this year are Bajaj Auto and General Motors. The marketing partners of the event are RadioMirchi, Café Coffee Day and INOX.

Sunder Aaron, Country Head, AXN India, said, “The AXN Action Awards was an extremely successful programme and event in its first year. We had an ecstatic viewer and sponsor response. Hence we were excited to make it even bigger this year. With AXN’s proposition to offer viewers action, adventure and excitement, it’s a natural fit to honour the best action stars in the Hindi film industry. We’ve had a terrific response from the stars themselves, and are excited that Sameera is going to host the show for us this year.”

Reddy, who is to host the awards this year, said that she has always been a great fan of action movies. “I am thrilled to be a part of the AXN Action Awards that salute Bollywood’s action stars for all the risks they put themselves through to entertain us.”


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...