Thomas Cook (India) Ltd has launched a new TV campaign, #HolidaySortedHai. The TVC aims to capture the last minute hassles travellers have to endure and having a one-stop solution offering end-to-end holiday services can be such a relief.
The film opens with actor Anand Tiwari as a traveller narrating his ordeal at various levels of planning and executing his holiday - right from booking the holiday package, air travel, applying for passport and visa to buying forex!
Speaking about the new campaign, Abraham Alapatt, Chief Innovation Officer & Head – Marketing and Service Quality, Thomas Cook (India) Ltd, said, “Thomas Cook India is one of the most trusted brands in India. Over the years, we have sustained the image of the brand through quality services and carefully crafted communication strategies that focus on making travel a painless experience. We believe that the speed and simplicity of our online platform and the convenience and reassuring comfort of our extensive offline network - for personal interaction, personalisation and peace of mind helps us to address travel customer’s needs right across the spectrum – from pure online to pure offline – and most significantly, for every stage in between, where we believe the real market opportunity today lies!”
The campaign has been conceived by L&K Saatchi & Saatchi, directed by Rahul Nangia – Chief Creative Office (West & South), L&K Saatchi & Saatchi and produced by Hundred Frames.
Debarjyo Nandi, Vice President – Client Servicing, L&K Saatchi & Saatchi, said, “Thomascook.in is the ideal destination for all holiday needs given the fact that they are experts and provide end-to-end travel-related services. The idea for the TVC was to look at the extremities that exist between what some people still do versus what they should ideally do, to bring alive Thomas Cook's core proposition and promise of ‘Travel Smooth’.”
The campaign will run on Hindi and English GECs, besides news, infotainment and movie channels. It will also be seen on PVR Cinema screens in metros and select cities. The campaign is being promoted through Hotstar during IPL in addition to leveraging YouTube, Twitter and Facebook.
You can watch the ad here: