Top Story

e4m_logo.png

Home >> Media - TV >> Article

This March, superheroes take over HBO

27-February-2007
Font Size   16
This March, superheroes take over HBO

This March, English movie channel HBO has a lot on its plate bringing superheroes into the Indian homes. In addition to the TV premieres in the ‘HBO Blockbuster of the Month’ block, the channel also has a property ‘Fantastic Five’ this month. Fantastic Five comprises a line up of films featuring superheroes. The channel will also celebrate Holi with ‘HBO Holi Hugs’.

‘Batman Begins’ will feature in the ‘HBO Blockbuster of the Month’ that will air on March 9 2007, in the 9 pm slot. ‘Fantastic Five’ on the other hand will have titles ‘Batman’, ‘Hellboy’, ‘Blade Trinity’, ‘The Adventures of the Shark Boy’, ‘Lava Girl’ culminating with ‘Scooby Doo II: Monsters Unleashed’.

An official communiqué quoted: “HBO Saturday Nights have properties like ‘Duma’, ‘Around the Bend’, ‘Descent’ ‘The New World’ and ‘Broken Flowers’. HBO Holi Hugs will be a colourful package of adventure, thrill, excitement and comedy, every Saturday after the 9.00 pm movie.”

HBO premiers movies on television through licensing deals with four major Hollywood studios – Paramount, Sony Pictures Entertainment (Columbia/ TriStar), Universal and Warner Bros.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.