Neo Sports Broadcast Pvt Ltd and MSM Discovery Pvt Ltd have come together again for the distribution of Neo Sports and Neo Cricket channels under the aegis of TheOneAlliance bouquet, effective January 4, 2012.
Along with DLF IPL on SET Max, TheOneAlliance bouquet is further strengthened with a line-up of sports events such as Asia Cup (cricket), UEFA Euro 2012 (football), French Open (tennis) and World Series Hockey (hockey).
Rajesh Kaul, President, MSM Discovery Pvt Ltd, remarked, “The philosophy of TheOneAlliance is to create a strong product offering of diverse and strong television content. The sports genre has always been a strong growth driver. We are happy to welcome back Neo to TheOneAlliance bouquet.”
Prasana Krishnan, COO, Neo Sports Broadcast Pvt Ltd, noted that TheOneAlliance and Neo distribution deal was a strategically sound arrangement. “We are happy to rejoin TheOneAlliance bouquet and aspire to take it to greater heights. The combined offering of the bouquet will ensure viewers get to witness the biggest blockbusters in cricket and major sporting events in 2012.”