The Real Media People, which completes a year in February 2014, has won the ad sales and marketing duties of Spin TV, the 24-hour linear channel in high-definition format focusing completely on the real estate sector. The recently-launched Spin TV will be operational on a bigger scale from next month. The channel is available in Mumbai, Gujarat and in the Middle East.
Nilesh Thakkar, media veteran who has launched The Real Media People, said, “We took a calculated risk to launch The Real Media People with 30 real estate customers whom we gained earlier. Our primary goal is to become a bulk buyer with top 10 builders (safe and AA++) of Mumbai and to become consultants for Spin TV in order to handle their ad sales and marketing.”
The group is planning to cross Rs 150 crore of buying in real estate with additional 50 investors and more than Rs 10 crore of sales for Spin TV.