Buoyed by the entry of HBO in its fold and World Cup cricket telecast rights in its kitty, One Alliance has increased its monthly subscription rates from the current Rs.40 to Rs.55 effective from 1st January 2003.
The joint venture distribution company of Sony Entertainment Television and Discovery Communications India, One Alliance Network, has the distribution rights of Sony, MAX, AXN, CNBC, Discovery, Animal Planet and the recent addition English movie channel HBO. However CNBC is moving out of the alliance by shifting to Zee Turner Alliance when its contract ends by April 2003.
When asked would this hike of Rs.15 is going to be resisted by the cable operators, Shantanu Aditya, President of SET Discovery stated, "On the contrary, the cable operators have welcomed the hike of Rs.15 as they were expecting a bigger hike from us. Generally, the cable operators under declare their subscriber base and it compels us to raise our prices. This modest hike by us is a step in the direction to build-up confidence in each other. This should motivate cable operators to come out with actual figures of their subscribers."
From the cable operator's perspective, complete bouquets are in vogue. There is a probability that One Alliance is likely be interested in a music channel (MTV?) and a news channel (NDTV?) to get all the genres on board to justify the subscription rate.