Top Story

e4m_logo.png

Home >> Media - TV >> Article

The History Channel to roll out ‘Human Weapon Gaming Nights’

25-September-2008
Font Size   16
Share
The History Channel to roll out ‘Human Weapon Gaming Nights’

To promote its show, ‘Human Weapon’, The History Channel is organising ‘Human Weapon Gaming Nights’ for gaming enthusiasts in Delhi. The event is being organised in association with Microsoft Xbox 360 on September 26 at Café Morrison from 4:30 pm onwards.

Commenting on the initiative, Rajesh Sheshadri, Senior Vice President, Content & Communications, The History Channel, said, “A great blend of information and entertainment, ‘Human Weapon’ is our biggest ace this season. Our partnership with like-minded partners such as Microsoft for this initiative allows us to fully and effectively engage with our target audience.”

Ashim Dass Mathur, National Marketing Manager, Microsoft Entertainment & Devices Division, said, “Xbox 360 is extremely happy to be partnering with The History Channel for the ‘Human Weapon Gaming Nights’. As two young and dynamic brands providing unparalleled entertainment, it is but a natural coming together for us to provide the best of gaming and entertainment experiences to our audiences. This unique event is also a great platform to showcase some of the exciting new stuff Xbox 360 has planned for the upcoming festival season. The exciting ‘Gears of War 2’ arrives in November alongside other hits like ‘Fallout 3’ and ‘Fable 2’ as well as the new Xbox Live experience.”

Participants need to log on to www.historychannelindia.com/humanweapon/contest to register for the gaming night. Popular games such as ‘Halo 3’, ‘Ears of War’, ‘Dead or Alive’ and ‘Ninja Gaiden 2’ would be the star attractions of the event as they provide a direct connect to the series’ overriding theme.

The winner of the championship would take home an Xbox 360 along with other goodies.

Tags

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’