Taking advantage of the stickiness to television sets during the ongoing India-Australia cricket series, The History Channel has collaborated with cricinfo.com to showcase a slice of cricketing history in ‘Face Off’, starting January 15, 2008. This four-week special will bring back the nostalgia for all cricket lovers, as it will capture some of the greatest moments from India-Australia cricketing encounters.
As part of this initiative, The History Channel will air entertaining interstitials that will throw light on incidents and anecdotes from the matches played between India and Australia. A contest has also been developed wherein one lucky winner will win a holiday trip for two to Sydney, and will have a chance to watch the India-Australia match on February 24. Viewers can participate by sending a SMS ‘IA’ to 57827 or by logging in on cricinfo.com. The contest will be promoted heavily on the channel and also through on-ground activities across media agencies.
The History Channel will also organise on-ground quiz challenges in Delhi and Mumbai that will test participants’ knowledge around these great cricketing moments. The activity will be promoted on The History Channel and National Geographic Channel. In addition to these, a comprehensive online and on-ground activation has also been planned.
According to Rajesh Sheshadri, Senior Vice President-Content and Communication, The History Channel, “An innovative initiative like ‘Face Off’ demonstrates our unparalleled ability to deliver out-of-the-box programming and marketing solutions for our partners.”