The Great Indian Laughter Challenge grows on Tamil audiences

The Great Indian Laughter Challenge grows on Tamil audiences

Author | Gokul Krishnamurthy | Monday, Jan 30,2006 7:53 AM

The Great Indian Laughter Challenge grows on Tamil audiences

The Great Indian Laughter Challenge’s Tamil version, ‘Kalakkapovadhu Yaaru’, seems to be gaining momentum as it approaches its grand finale on March 3, on Tamil entertainment channel Vijay TV. The show has earned the channel healthy shares in its first 11 episodes, and the last three (in 2006) have done even better than the previous episodes.

Since its launch on November 11, 2005, in the 10-11 pm slot on Fridays, the channel’s share has shot up to 23.25 (Average of 11 weeks, Chennai, ABC 4+, from TAM data). The average channel share in the last three weeks is 27.22 (Week 1, 2 and 3 of 2006, from TAM data).

Said Harsh Krishna Rohatgi, GM, Content, STAR India, “The show has become a clear winner as the channel shares are growing from strength to strength, be it the original or the repeat. We are working out options to provide a platform for the winners of the show to perform in the champion’s episodes.”

The repeat episode, which competes head on with ‘Jackpot’ (on Jaya TV) on Fridays at 8 pm, has a channel share (averaged) among the same audience of 10.46 (since the launch episode), and a last three-week average share of 14.82.

However, the Khushboo-hosted game show ‘Jackpot’ has held its audience, with an 11-week average share of 17.56 for the same set of audiences. While ‘Jackpot’ is ahead on average shares in the last three weeks too, at 15.98, the last two weeks have seen ‘Kalakkapovadhu Yaaru’s repeat episodes do better with channel shares of 17.7 and 14.2 against ‘Jackpot’s 10.9 and 11.9, respectively.

‘Jackpot’ has consistently scored on the TAM scales for well over 150 weeks now. We will have to wait and watch if ‘Kalakkapovadhu Yaaru’ can hold on to this lead till the repeat telecast of its final episode.

Comedy as a genre had worked well for Vijay TV, explained Rohatgi. Monday through Thursday, the channel airs comedy shows like ‘Lollu Sabha’, ‘Idhu Eppadi Irukku’ and film-based shows with humorous treatment in ‘Kadavul Padhi Mirugam Padhi’, and ‘Cinema Karam Coffee’, at 9 pm.

After the launch of ‘Kalakkapovadhu Yaaru’, there has been no dearth of comedy through the week and on weekends on the channel. No specific comments were forthcoming from the channel on a possible sequel to this hit show, or an extension in some form.

Till date, two of the quarterfinals for the talent hunt are over, and a total of eight contestants will reach the semis. The finals will decide who the king of comedy will be, on March 3. Irrespective of who that turns out to be, the show has delivered for Vijay TV.

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