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The cricket fever continues with 'Legends of Cricket' on ESPN

08-October-2002
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The cricket fever continues with 'Legends of Cricket' on ESPN

With the cricket fever still in the air, ESPN is on with 'Legends of Cricket', a 45 minutes show, which focuses on the top 25 cricketers serialized in a count down to the number one cricket legend of all time, Sir Don Bradman.

This list of legends include Wasim Akram, Vivian Richards, Sachin Tendulkar, Shane Warne, Kapil Dev, Steve Waugh and Greg Chappell.

Each episode of the programme, 'Legends of Cricket', will offer a brief on the cricketing legends, his early years, his greatest accomplishments, the high point of his career and the legacy he leaves behind. Every episode will also offer the views and comments by the legends on themselves as well as others.

Says Manu Sawhney, Managing Director, ESPN, "Legends of Cricket will bring cricketing moments which Indian viewers will really cherish. Each episode will contain footage which has never been seen before and is exclusive to ESPN."

Every weeknight 'Legends of Cricket' will be telecast at 8.30 PM. "The prime time slot has been carefully chosen to enable every cricket lover to watch this unique program conveniently", claims ESPN.

Commenting on the programme, Mona Jain of Lodestar Media says, "ESPN is a multi sports channel. It is not just about cricket. And people who are interested in sports per say will watch the channel. But at the same time they have to promote the programme heavily to rope in the advertisers."

The Cricket Legends have been selected by a Judging Panel, which includes Ian Chappell, Richie Benaud, Sunil Gavaskar, Dickie Bird, Martin Crowe, Wasim Akram, Allan Border, Richard Hadlee and Tony Cozier.

Recently ESPN has also roped in Cyrus of 'MTV Bakra' fame to host the interactive game show 'Super Selector'. In fact, the entire sports genre seems to be getting aggressive with SET Max showcasing the ICC Champions Trophy and holding the rights for the upcoming world cup. Ten Sports also telecast the World Cup Soccer few months back and now ESPN is also trying to broad base its appeal through such programmes and retain its position of the number one channel in this genre.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.