Top Story

e4m_logo.png

Home >> Media - TV >> Article

The CAS Saga: Trai seeks views from broadcasters

11-June-2004
Font Size   16
Share
The CAS Saga: Trai seeks views from broadcasters

Before making its final recommendations on the controversial conditional access system (CAS), the Telecom Regulatory Authority of India (Trai) has set up a meeting with TV broadcasters. When Trai officials, including its chairman Pradip Baijal, meet the channel representatives on June 11, they’re likely to go over the same old issues about desirability of CAS and whether it should be made mandatory, industry sources said.

Trai has also asked research service company IMRB to conduct a study on CAS, to arrive at a pricing benchmark in the new regime, among other things. For the first time, a large-scale quantitative exercise is being undertaken on CAS, it is learnt.

Recently, Hong Kong-based research firm, Media Partners Asia, also conducted a study on CAS on behalf of Trai.

According to Mr Baijal, the Trai recommendations on CAS would be out by end of June or early July. A few days ago, when he was asked as to which way CAS was headed, Mr Baijal had said, “the issues are far too complex”.

CAS is an alternative way of distributing cable TV channels to viewers, through set-top boxes.

Although CAS was scheduled to be introduced in the metros in September 2003, after an initial delay, it has been a failure so far.

But, representatives of the cable TV industry met information and broadcasting minister S Jaipal Reddy recently, in an attempt to revive CAS. Mr Reddy, however, has not given any assurances to the industry on implementing CAS yet, sources said. The matter is with Trai, is all he had said.

So, industry players are now going to try their luck with Trai.

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited