The bigger, the better: NGC premieres ‘Megastructures - Season 2’ in July

The bigger, the better: NGC premieres ‘Megastructures - Season 2’ in July

Author | exchange4media News Service | Tuesday, Jun 27,2006 9:01 AM

The bigger, the better: NGC premieres ‘Megastructures - Season 2’ in July

Size matters, and how! The National Geographic Channel is out to explore the world of ‘Megastructures’ again in its second season, which premieres from July 24, 2006 at 10 pm. Miracles of modern engineering, built to last, built to excel – ‘Megastructures - Season 2’ includes brand new episodes that will redefine the word ‘big’ through 10 architectural masterpieces.

The series explores the engineering feats that have turned the impossible into possible. From man made islands in Dubai to the world’s largest hydroelectric power plant, the series reveals the drama, personal stories and the remarkable technological innovation behind some of the world’s most impressive structures.

Speaking about the series, Joy Bhattacharjya, Senior Vice-President – Programming, National Geographic Channel India, said, “Staying true to our philosophy of making our viewers rethink about the world they live in, Megastructures - Season 2, showcases amazing examples of once unthinkable engineering challenges, which are now accomplishments of human intelligence and hard work. The series not only presents mammoth structures, but also redefines the size of our dreams by putting them in context of the new world.”

The series will have 10 hour-long episodes, each focusing on man-made wonders that have overcome all odds and have broken construction and engineering records – be it the world’s tallest bridge; or the longest suspension bridge; or the newest addition to the US Navy’s nuclear-powered arsenal, the USS Virginia; or satellites launched into outer space from a launch pad in the sea.

Said Rajesh Sheshadri, Vice-President – Marketing, National Geographic Channel India, “We are sure that our viewers will enjoy ‘Megastructures’ as it presents engineering feats that appear larger than life but are a part of our everyday lives. From a marketing perspective, we intend to provide 360-degree experience to our viewers through innovative promotions linked with this series that will also provide our advertising partners an ideal opportunity to reach out to the consumer.”

Tags: e4m

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