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Tepid response to Bigg Boss 10's launch episode with 5.8 mn impressions: BARC

01-November-2016
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Tepid response to Bigg Boss 10's launch episode with 5.8 mn impressions: BARC

Despite all the hoopla of pitting the common man against the celebrities, the new season of Bigg Boss has failed to garner enough eyeballs According to the data released by TV rating agency BARC India for Week 42 (October 15-31), the launch episode got 5.8 million impressions and its average impressions for the week were just 3.8 million impressions. According to media reports, dance reality show Super Dancer (on Sony TV) and the comedy show ‘The Kapil Sharma Show’ marched ahead of the reality show for the same week.

Even on social media it’s didn’t have a thundering response, as understood from the data collected by Meltwater India till October 26. On social media, the show generated 4.75k mentions on social media and 229 on news portals (like Missmalini, Bollywoodlife, DNA and News18). The sentiment shared on social media was on the neutral side while on the news it was negative.  

Adele Coelho, Head of Marketing at Meltwater India, Middle East and Africa, shares more insight, "The much awaited season premiere of Bigg Boss Season 10 has finally arrived. From the coverage of episode 1, it seems most of the sentiment on editorial sources have been negative. On the contrary, as a whole, the sentiment shared on social media seemed to be more positive than negative. Unsurprisingly, social conversations dominated the news coverage by 20X.What’s also interesting is that Bigg Boss seems to have a following not only in India, but also in the US and Canada.”

 It will be interesting to see how Colors will play out its strategy for one of its biggest properties, considering ‘Bigg Boss’ dismal performance in the last season. According to the media reports the ninth season is remembered as the worst season in the history of ‘Bigg Boss’. Only Shah Rukh Khan’s episode (for the promotions of ‘Dilwale’) managed to fetch in TRP rating of 2.9 in that season - the highest that the ninth season saw.  

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