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Ten Sports unveils new identity & positioning for sports channels

Ten Sports unveils new identity & positioning for sports channels

Author | exchange4media News Service | Tuesday, Mar 29,2016 8:31 AM

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Ten Sports unveils new identity & positioning for sports channels

Ten Sports Network has announced a new identity for its bouquet of sports channels with ‘Never Stop’ as the network positioning, taking forward the bold, young, dynamic, dauntless outlook for the Network. The network will also be re-branding its existing bouquet of channels as Ten 1, Ten 2, Ten 3 and Ten 1HD respectively. The new logos and positioning will be officially unveiled on air on Friday, 1st April 2016.

Commenting on the re-branding of the channel bouquet, Rajesh Sethi, Global CEO, Ten Sports Network, said, “As a sports network, we have been continuously providing high quality sports programming from across the world, for our viewers. Over the years, we have been enhancing our sports offerings, starting with the launch of Ten Sports in 2002, followed by the launch of a 24X7 cricket channel, Ten Cricket in August 2010, the only dedicated golf channel in this part of the world, Ten Golf, in March 2012 and then a premium HD channel, Ten HD, in April 2012. In August 2015, Ten Sports embarked on a new journey with the launch of a consolidated network rebranding - the Ten Sports Network, as well as the launch of Ten Golf HD to offer the best of golf in HD. Our rebranding effort signals the start of a new era, a contemporary and energized approach to how the network views its sport sphere, with maximum excitement and engagement for its viewers.”

Elaborating further on the new channel identity, Sethi added, “As we bring across a variety of sports and sportainment for our viewers from across the world, at times it becomes a hurdle to allocate content to a particular sports-specific channel. In order to break free from sports-specific channels, we are taking the numeric route. We strive to bring international-quality sports to our viewers and we want them to watch sports as it is consumed internationally with numeric-based channels. It is our endeavour to ‘Never Stop’ delivering sporting action to our fans.” 

Ten Sports Network’s logo as well as the individual channel logos, have been designed keeping in mind the elements of action and dynamism, as well as immediacy and the spirit to achieve. These powerful thoughts behind the logos point to the Italic nature of the fonts used. The flame has been an intrinsic part of Ten Sports’ identity since inception and it has consciously been retained to maintain a connection with viewers, even while it is now surrounded by the new and dynamic network and individual channel fonts.

Post rebranding, the network will be spreading content equally amongst all the channels so that viewers are exposed to the maximum of sports programming. Ten 1 will focus on WWE Weekly Shows & Specials, Ten 2 on UEFA Champions League, Europa League, Super Cup & other football content, as well as US Open, Moto GP and Tour de France, while Ten 3’s primary focus will be Cricket from South Africa, Pakistan, Sri Lanka, West Indies and Zimbabwe.

Among the HD channels, Ten 1 HDwill broadcast the best of content from across the Ten Sports Network’s SD Channels while Ten Golf HD will primarily showcase premium golf content including the European tour, Asian Tour, Rider Cup and US PGA Championship.

As a part of its rebranding, Ten Sports Network will also roll out a brand new logo for tensports.com which has now become synonymous with the Ten Sports Network.Tensports.com will showcase extensive live sports content with a special focus on Video-On-Demand. The live streaming will include top-class football content from UEFA Champions League and Europa League, including matches that are not broadcast on TV, as well as content from Ligue 1, I-League, Cricket from across the five boards, Tennis, Golf, Moto GP multi-angle feeds and much more.

The brand refresh will also be accompanied by an extensive new programming rollout which will be developed via insights from new media and fan involvement to the greatest extent. Ten Sports Network has already started producing content in Hindi and plans to expand into other regional languages as well, going ahead.

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