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Ten Sports to distribute television coverage of all cricket played in the West Indies

29-February-2008
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Ten Sports to distribute television coverage of all cricket played in the West Indies

West Indies Cricket Board (WICB)has entered into a partnership with Ten Sports to distribute television coverage of all cricket played in the West Indies between 2008 and 2012. Ten Sports will telecast the events on their channels in the Indian Sub-continent, the Middle East and South East Asia, and will distribute the events worldwide with the exception of the UK and Ireland, where Sky Sports has the rights, and in the Caribbean.

Announcing the partnership with Ten Sports, Dr Julian R Hunte, President, WICB, said, “This deal with Ten Sports will give us the financial resources we need to support our strategic plan. The platform on which we will build the future is cricket development at all levels and in all the countries of the Caribbean.”

Chris McDonald, CEO, Ten Sports, said, “We are thrilled to extend our partnership with the West Indies Cricket Board for another five years. We have been broadcasting the excitement, style and panache of cricket from the West Indies throughout Asia since 2003, and are very pleased to now work with the WICB on a global basis.”

The tours included in the agreement are visits by India in 2009 and 2012, Pakistan’s tour to the West Indies in 2011, England’s tour to the West Indies in 2009, Australia’s tour in 2012, and South Africa’s tour in 2010. In all, Ten Sports will broadcast 25 Test matches, 50 ODIs and nine 20-20 games between 2008 and 2012 (a total of 184 days), including the upcoming 2008 tour by Australia to the West Indies, which was part of a previous agreement between the parties.

Ten Sports currently holds the Middle East and Asian broadcast rights to five of the 10 ICC full member boards and is now involved in the worldwide distribution of rights from Sri Lanka, Pakistan and the West Indies.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.