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Ten Sports stokes World Cup fever with Pepsi Blue Brigade

06-February-2007
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Ten Sports stokes World Cup fever with Pepsi Blue Brigade

Come March 13 and most Indians would be asking only one question – “What’s the score?” In a build-up to Cricket World Cup excitement, Ten Sports has lined up a programme on the men India is pining its World Cup hopes on. Called ‘Pepsi Blue Brigade’, the programme will be on air from February 6 and profile each player in the Indian team, along with expert opinion analysing their strengths and weaknesses as they prepare for their biggest challenge. Fans will also be part of the process as they give their opinion on the Men in Blue. The programme is being sponsored by Pepsi.

The programme will air at 9.45 pm every Tuesday and Friday through February and March. The final episodes would be shown on the last four nights before the first World Cup match between Pakistan and West Indies on March 13.

Ten Sports is preparing for the World Cup with wide-ranging on-air campaigns of countdown material, looking at the leading players from the countries around the world as well as showing classic games from previous World Cups.

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