Ten Sports has taken on Maruti Suzuki as their exclusive sponsors for their cricket rating property for the next two years. Titled 'Maruti Suzuki Cricket Ratings', the deal will break on the channel starting with the first match of the Indian Oil Cup Tri-series on July 30, when India takes on Sri Lanka in a day-night encounter at Dambulla.
Talking about the tie-up, Mayank Pareek, GM, Marketing, Maruti Suzuki Ltd, said, "We are thrilled to be associated with the cricket rating property on Ten Sports. With their exciting line-up of India cricket over the next couple of years, including the India tour of Pakistan and India tour of West Indies in 2006, I am confident that we will derive tremendous mileage from this property."
Expressing his delight, Rukin Kizilbash, Vice-President Ad-Sales, Taj Television India (Pvt) Ltd said, "We believe that the partnership will only get bigger and better in years to come. With our superlative live cricket content coming up, I believe they will get tremendous value in associating with us on this property."
Speaking on the technical aspects of the property, Peter Hutton, VP - Programming, Taj Television Ltd, mentioned that the concept behind the Maruti Suzuki Cricket Ratings was to come up with a cricket ranking system of the highest calibre.
"We wanted to create something that was interesting and allowed viewers to identify with the methodology. We use an in-house system, which is capable of calculating and updating the players' and teams' rankings, taking into consideration a number of aspects such as quality of competition, venue, etc. We have also consciously made it visually exciting and have intentionally stayed away from excessive technicalities," said Hutton.