Ten Sports has syndicated the cable, satellite and terrestrial rights in the UK for India’s cricket tour of Sri Lanka to Zee International. India starts their tour of Lanka from July 23, 2008, which features three Test matches and five ODIs.
With this deal, the Dubai-based channel has ensured the widest possible exposure for Sri Lanka’s biggest international cricket series of the year. The matches would command a potential audience in excess of half a billion fans spread across 100 countries.
Chris McDonald, CEO, Taj Television Ltd, owners of Ten Sports, said, “Sri Lankan cricket is incredibly dynamic and colourful, and we are keen to bring that excitement to millions of fans across the world. We broadcast and syndicate half of the world’s cricket, and it is our responsibility to the various cricket boards as well as to the game of cricket to ensure the widest possible audience for all the matches that we produce.”
Apart from this, the radio rights in the UK and Europe have already been sold to BBC, while DirecTV will telecast the matches in North and Central America, Astro in Malaysia and Fox Sports in Australia. The telecast will also be available to subscribers of Spize TV in Continental Europe, and Supersport across Africa.
In addition, Ten Sports is the broadcaster and producer of cricket, televising matches from Sharjah, West Indies, Pakistan, Sri Lanka, South Africa and Zimbabwe to a global audience across television, broadband and mobile platforms.