Top Story

e4m_logo.png

Home >> Media - TV >> Article

Ten Sports signs major syndication deals for India-Lanka series

24-July-2008
Font Size   16
Share
Ten Sports signs major syndication deals for India-Lanka series

Ten Sports has syndicated the cable, satellite and terrestrial rights in the UK for India’s cricket tour of Sri Lanka to Zee International. India starts their tour of Lanka from July 23, 2008, which features three Test matches and five ODIs.

With this deal, the Dubai-based channel has ensured the widest possible exposure for Sri Lanka’s biggest international cricket series of the year. The matches would command a potential audience in excess of half a billion fans spread across 100 countries.

Chris McDonald, CEO, Taj Television Ltd, owners of Ten Sports, said, “Sri Lankan cricket is incredibly dynamic and colourful, and we are keen to bring that excitement to millions of fans across the world. We broadcast and syndicate half of the world’s cricket, and it is our responsibility to the various cricket boards as well as to the game of cricket to ensure the widest possible audience for all the matches that we produce.”

Apart from this, the radio rights in the UK and Europe have already been sold to BBC, while DirecTV will telecast the matches in North and Central America, Astro in Malaysia and Fox Sports in Australia. The telecast will also be available to subscribers of Spize TV in Continental Europe, and Supersport across Africa.

In addition, Ten Sports is the broadcaster and producer of cricket, televising matches from Sharjah, West Indies, Pakistan, Sri Lanka, South Africa and Zimbabwe to a global audience across television, broadband and mobile platforms.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship