Ten Sports has agreed on new long-term tennis deals with both the US Open and the WTA Sunfeast Open, which is India’s premier women’s tennis event. The new five-year agreement with the US Open will allow the sports channel to broadcast the event exclusively to the Indian sub-continent, broadcasting live all the games played by Sania Mirza.
The WTA Sunfeast Open’s new multi-year agreement with Ten Sports commits the channel to support the biggest tennis event in India with a week of live coverage, highlights and promotional activities.
Commenting on the deals, Chris McDonald, CEO, Ten Sports, said, “It’s excellent to put the US Open and the Sunfeast Open in our calendar for years to come, helping to confirm our position as the Indian subcontinent’s top sports channel.”
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions