Taj Television Ltd, owner and operator of Ten Sports, has sold the exclusive terrestrial rights of the Bangladesh-Sri Lanka tour to Bangladesh Television. The deal was concluded in conjunction with Ardent Marketing Ltd and would provide millions of viewers throughout Bangladesh an opportunity to enjoy live coverage of the ODI matches between Sri Lanka and Bangladesh.
Taj TV has also made several other deals worldwide. Its international broadcast partners include Zee in Europe, DirecTV in North America, and Astro in Malaysia.
In addition to the Ten Sports coverage, the Bangladesh tour of Sri Lanka will be seen in over 70 million homes globally.