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Ten Sports out to promote hockey in a big way, launches roadshows across the country

Ten Sports out to promote hockey in a big way, launches roadshows across the country

Author | exchange4media News Service | Monday, Nov 28,2005 8:55 AM

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Ten Sports out to promote hockey in a big way, launches roadshows across the country

Ahead of the Champions Trophy at Chennai starting from December 10 to December 18, 2005, Ten Sports, the official television partner for the event, is launching a series of roadshows to reach out to hockey fans across the country.

Touted as 'Ten Sports Champions Shootout,' the roadshow features a branded truck with a hockey goal post mounted on it. Fans would be invited to test their penalty shooting skills against a goalkeeper defending the goal. Winners of the contest will win an all expense paid trip to the Champions Trophy in Chennai and hordes of other exciting merchandise.

The 14-city Roadshow started off simultaneously in Surat, Indore and Patiala and will be covering all the traditional bastions of hockey in Gujarat, Rajasthan, Punjab, Madhya Pradesh and Chhatisgarh. A winner would be selected in every city through a knockout format and would be present in Chennai to see the Indian hockey team take on the rest of the world.

The roadshow, which started on November 24, will end in Nagpur on December 5.

"With its signing of a comprehensive contract with the International Hockey Federation earlier this year, Ten Sports has acquired the rights to the biggest hockey events in the Federation's calendar – from the Champions Trophy to the World Cup, said Sharmista Rijhwani, Managing Director, Taj Television India (Pvt) Ltd. "Ten Sports is now poised to become the Number 1 destination for hockey fans and in turn develop the latent potential that hockey always possessed," she added.

After the Champions Trophy in Chennai, Ten Sports will be telecasting Men's Hockey Champions Trophy to be played in Spain from July 22-30, 2006; BDO Hockey World Cup (Men) Monchengladbach (Germany) September 6-17, 2006; and Rabobank Hockey World Cup (Women) Madrid from September-27-October 7, 2006.

Tags: e4m

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