Top Story


Home >> Media - TV >> Article

Ten Sports marches on, maintains No. 1 position, garners 63 pc channel share

Font Size   16
Ten Sports marches on, maintains No. 1 position, garners 63 pc channel share

Ten Sports has been able to maintain its lead among sports channels, outperforming all other sports channels in terms of viewership, as per the TAM viewership data for the period July 29, 2006 to August 19, 2006.

Ten Sports during this period achieved 63 per cent sports viewing share as compared to 20 per cent for ESPN and 13 per cent for STAR Sports.

Also, if compared with other genres Ten Sports GRPs are much higher than English movies, English news, Hindi news and infotainment channels.

During week 32, that is, the week of August 12, 2006, the top 28 programmes from the sports genre’s ranking list belong to Ten Sports. The top rated programme of Ten Sports achieved 2.1 per cent TVR as compared to 0.5 per cent TVR of STAR Sports and 0.4 per cent TVR of ESPN.

This dominance of the genre has been brought about by a judicious mix of Live content and sports programming. This has been aided by premium content like the Indo-Pak cricket series followed by the India-Windies series, Sri Lanka-South Africa series, the French Open, Hockey Champions Trophy, Tour De France, IAAF Golden League (Athletics), EPGA and USPGA Tours, US Open and the entire Moto GP calendar.

Moving forward Ten Sports has the UEFA Champions League, Hockey World Cup (Men and Women), Sunfeast Open Tennis, Pak-Windies cricket series, and WWE, which remains the most watched sport after cricket in India.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign