Ten Sports has been able to maintain its lead among sports channels, outperforming all other sports channels in terms of viewership, as per the TAM viewership data for the period July 29, 2006 to August 19, 2006.
Ten Sports during this period achieved 63 per cent sports viewing share as compared to 20 per cent for ESPN and 13 per cent for STAR Sports.
Also, if compared with other genres Ten Sports GRPs are much higher than English movies, English news, Hindi news and infotainment channels.
During week 32, that is, the week of August 12, 2006, the top 28 programmes from the sports genre’s ranking list belong to Ten Sports. The top rated programme of Ten Sports achieved 2.1 per cent TVR as compared to 0.5 per cent TVR of STAR Sports and 0.4 per cent TVR of ESPN.
This dominance of the genre has been brought about by a judicious mix of Live content and sports programming. This has been aided by premium content like the Indo-Pak cricket series followed by the India-Windies series, Sri Lanka-South Africa series, the French Open, Hockey Champions Trophy, Tour De France, IAAF Golden League (Athletics), EPGA and USPGA Tours, US Open and the entire Moto GP calendar.
Moving forward Ten Sports has the UEFA Champions League, Hockey World Cup (Men and Women), Sunfeast Open Tennis, Pak-Windies cricket series, and WWE, which remains the most watched sport after cricket in India.