Ten Sports has signed an exclusive agreement to telecast the UEFA Champions League Football in the Indian sub-continent for the next three seasons. The new deal will start in September 2006 and will include 1,000 hours of Europe’s leading football action.
Defending champion Barcelona will face a tough challenge from 31 other teams this season, including the best sides from England, Italy, Spain and Germany. European football in general is also coming off an incredible high, given its dominance in the recently concluded FIFA World Cu 2006.
Commenting on the tie-up, UEFA CEO, Lars-Christer Olsson, said, “We are delighted to welcome Ten Sports as a new broadcast partner for the UEFA Champions League from the next season. This agreement will undoubtedly benefit football fans throughout the entire Indian sub-continent. We look forward to working with Ten Sports to build up the UEFA Champions League in this important region.”
Elaborating on the impressive line-up of sporting events that Ten Sports owns, Chris McDonald, CEO, Ten Sports, said, “This is a great step forward for us and further improves an amazing year for Ten Sports with India’s cricket tours of the West Indies, Sri Lanka and Pakistan, the men’s and women’s Hockey World Cups, Grand Slam tennis from France and New York, and the world’s top golf events. We have now added the best club football in the world to our sporting line-up.”
There will also be daily special programmes for the Champions League, bringing goals and action for every game played. Peter Hutton, Vice-President, Programming, Ten Sports, added, “We will have our own live studio shows around each day of Champions League Football, bringing goals and action from every game played that day, further enhancing the viewing experience for a tournament that is growing in stature every year and is by far the most competitive club football in the world.”
Launched as European Cup in 1955, the competition was re-launched in 1992-93 as the UEFA Champions League.