Ten Sports has launched its services in Europe from last week. The channel is now available on Spize TV, a pan-European DTH platform for South Asian TV channels in Continental Europe. Worldwide, Ten Sports is available in more than 55 million cable and satellite homes.
The new service will provide thousands of Europe-based fans from the Sub-continent a chance to follow top international cricket series involving India, Pakistan, Sri Lanka, Australia, South Africa, England and the West Indies. Ten Sports is the biggest broadcaster, syndicator and producer of international cricket globally.
Chris McDonald, CEO, Taj Television Ltd, said, “Ever since we launched Ten Sports, we have received mails from fans across Europe asking for the channel. After six years of our operations, we are pleased to finally launch our European service. Judging from the number of queries we’ve had, Ten Sports is already a very well established brand in Europe, and we are happy that our viewers there can now watch the best of cricket and other sport on Ten Sports.”
“In Spize TV, we have a very strong partner, who has intelligent and aggressive plans to reach the south Asian population throughout Europe,” McDonald added.
Amitabh Sharma, Vice-President, Spize TV, said, “We were very happy that Ten Sports selected Spize TV and have joined our platform. Ten Sports enjoys an excellent reputation worldwide and there was considerable pent-up demand in Europe. Additionally, Spize was pleased with the synergies Ten Sports offers with the various South Asian bouquets available on Spize TV.”
Spize TV is a UK-based company with Indian entertainment group Pyramid Saimira holding a majority stake in the company. Spize packages Asian and niche content for DTH subscribers and is beamed from Eutelsat’s EuroBird-9 and HotBird satellites. The enlarged Spize is expected to add Chinese and Spanish-language channels to its current offering of Urdu, Hindi, Punjabi, Bangla and Gujarati bouquets, and a South Indian bouquet of Tamil, Telugu, Malayalam, Kannada, and Singhalese and Malay channels.