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Ten Sports bags telecast rights of US Open for second year in a row

21-February-2006
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Ten Sports bags telecast rights of US Open for second year in a row

Ten Sports will continue to be the home of the US Open, the fourth and the grandest of all tennis Grand Slam events. The tournament, to be played at Flushing Meadows in New York from August 28 to September 10, will be telecast live and exclusive throughout the Indian subcontinent on Ten Sports, after the channel extended its agreement for exclusive broadcast of the event with a new multi-year deal.

Ten Sports also holds the rights of French Open, and with the bagging of telecast rights of the US Open for second time, the channel is looking for game set match as far as tennis is concerned.

Chris McDonald, CEO, Taj Television Ltd, owners of Ten Sports, said, “We’ve had a fantastic association with the USTA and the US Open, and are very excited to be able to strengthen it further still. Along with the French Open, we now exclusively broadcast two of the four Grand Slams, which firmly cements our position as the No. 1 tennis channel in the subcontinent. Thanks to the terrific performance of Sania Mirza and other Indian players, there is a lot of interest in the game and we will provide the fans with the best possible action from start to finish.”

“We are very pleased that Ten Sports, through Total Sports Asia, will continue to telecast the US Open throughout the Indian subcontinent,” said Pierce O’Neil, Chief Business Officer of the USTA. “With the emergence of Sania Mirza and the record ratings on Ten Sports last year, along with the many new worldwide stars, we are confident the US Open Tennis Championships will continue to be extremely popular on Ten Sports,” he added.

It is interesting to note that ESPN-STAR Sports has enjoyed a good run with the telecast of the US Open for many years, and with the major tennis tournaments now moving on to newer channels, there is indeed a lot of excitement.

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