Top Story

e4m_logo.png

Home >> Media - TV >> Article

TEN sports bags Soccer World Cup rights

20-April-2002
Font Size   16
Share
TEN sports bags Soccer World Cup rights

Nawal Ahuja

After much speculation the deal has finally been closed. Confirming the development a company spokesperson at TEN Sports told exchange4media that TEN Sports has been able to finalise the bid with Kirsch Media Group directly. It was earlier reported that Stracon India, Sidhartha Ray’s Company was selling it on behalf of Kirsch media.

TEN Sports is also getting its team in place for ad sales and marketing. Rukin Kizilbalsch has joined the company as the ad sales head in Mumbai. Rukin is an ex ESPN and ex TWI executive.

The size of the deal is not yet known but sources say it is a substantial sum of money, though not as close to the $ 40 million figure suggested by some earlier estimates.

According to company sources TEN Sports is now gearing up to get the distribution of the channel in place. Despite the hype created around the launch and Sharjah Cup the channel has not been available even in metros leave alone smaller centers. Given that they now have the Soccer World Cup, which is starting in another month’s time and the huge popularity of the event especially in the Eastern parts of the country, TEN sports will surely try to make the best out of the deal.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016