With World Cup due to get kicked off today, Ten is been negotiating with regional networks to further strengthen their distribution. The channel confirmed late last night that they have signed Tamil Nadu based Sumangali Cable Network, the distribution company owned by Sun Network. The channel claims that this will add another two million homes to its existing 18 million homes connectivity.
As reported by exchange4media yesterday, Ten Sports seems pretty happy with the overall response. Infact latest developments suggest that its penetration across India stood at 20 million homes. With just 12 hours left for the World Cup Football to kick off, more of such deals are expected.
Earlier, Ten Sports had signed up with RPG Netcom in Kolkata, Asianet in Kerala and Hathway in Bangalore and Chennai. With these systems signing on, the national networks of Hathway, Win Cable and Siticable have started showing TEN Sports.
Taj Television Ltd. was established in January 2001, and is owned by Bukhatir Investments Limited. Headquartered in Dubai Media City, Taj Television Limited portfolio consists of Ten Sports, television production, broadcasting solutions, remote television production & event management.