Top Story

e4m_logo.png

Home >> Media - TV >> Article

Ten Golf channel to tee off in India

08-February-2012
Font Size   16
Ten Golf channel to tee off in India

Professional Golf Tour of India (PGTI), the official sanctioning body of professional golf in India, has announced a three-year exclusive partnership with the soon-to-be-launched channel exclusively for golf, Ten Golf. Being launched by Taj Television Ltd, Ten Golf is slated to go on air from March 2012.

The deal provides Ten Golf with the broadcasting rights for all PGTI-sanctioned tournaments within and outside the country from 2012-14.

Commenting on the development, Atul Pande, CEO, Taj Television India Pvt Ltd, said, “Our sports broadcast strategy of building committed viewers in specific sports has led to the idea of the golf channel - Ten Golf. Our tie-up with PGTI will help in strengthening the Indian Tour. We will be working closely with Asian Tour and European Tour to bring world class golf action for viewers in India and the Sub-continent.”

Padamjit Sandhu, Director, PGTI, added here, “Professional golf in India has had strong positive growth over the last five years under PGTI. We are today at a stage where it is important for us to showcase the depth of Indian talent and their achievements with the support of a professional electronic medium. To further grow golf, and project the opportunities and the potential the sport has, it is important to have a strong broadcast partner. With Ten Golf we see strong synergies, and are confident that their expertise, knowledge and bandwidth will substantially help take Indian golf to the next level.”

When Ten Golf launches next month, it will broadcast a weekly show titled ‘Inside the PGTI’. This show will highlight the best golfing action from PGTI events and will feature golfers on the PGTI circuit. The sports channel will also air special promos and fillers based on Indian golfers and the PGTI tour.

Ten Golf will be the latest addition to the bouquet of products offered by Taj Television, whose portfolio includes Ten Sports, Ten Cricket, Ten Action+, Ten HD. The Ten bouquet of channels reaches 100 million households across India.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign