The Telugu news channel space will get a new player from January 26, 2013. Andhra Pradesh-based Spoorthi Communications Private Limited is all set to launch its 24-hour news channel 10 TV, which will be telecasted in Andhra Pradesh and other Telugu-speaking areas like Karnataka and Orrisa.
Recently, the Chief Minister of AP, N Kiran Kumar Reddy, unveiled the logo of 10TV. The channel’s USP is summed up by the brand tagline ‘The 4th Estate with a 6th Sense’.
Prominent columnist Prof. K Nageswar is the Chairman of Spoorthi communications Private Limited, who comes with 30 years of experience working as an editor, analyst and activist. K Venu Gopal is the Managing Director, while Arun Sagar, a veteran journalist for more than two decades in the electronic media, has been roped in as the CEO.
Elaborating on the reasons for starting the channel, Arun Sagar, CEO, 10TV said, “Most of the Telugu news channels are either directly or indirectly backed by political parties or has vested interests. During the past few years, the viewers’ information and understanding levels have grown manifold. Our endeavour is to build an alternative to the present and hence, this attempt.”
The channel is trying to target advertisers around the country and will be available on digital and analog platforms through various MSOs. It is believed that most of the TV9 Telugu team have moved out along with Arun Sagar to 10TV.
The capital expenditure to float the channel is expected to be around Rs 60 crore. However, Sagar did not mention the spends towards promotions and brand building activities but said, “We are working out a 360-degree approach. The promotional activities will include road shows, outdoor campaigns, and advertising on portals of trade magazines and FM radio.”
It is a well known fact that television channels in Andhra Pradesh have not been doing well over the past few years. Yet, 10TV is confident about their performance and Sagar said, “The market is huge and there is room for the right organisations. We can cater to the viewers with hidden agendas. In the last few years, the viewer has grown in many parameters but not the news industry in Andhra Pradesh. We will focus on this aspect and serve them with appropriate content, while respecting their expectations.”
10TV will be the 20th news channel in the state, competing with channels such as ETV Telugu, Sakshi TV, ABN Andhra Jyothi, Gemini News and TV5. It is known that, most of these channels are owned by a businessman. 10TV claims to have no funds from businessman.