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Television programme and advertising code under review: I&B Minister

Television programme and advertising code under review: I&B Minister

Author | exchange4media News Service | Tuesday, Mar 07,2006 8:03 AM

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Television programme and advertising code under review: I&B Minister

The Government had constituted a Committee on October 3, 2005 for reviewing the Programme and Advertising Code prescribed under the Cable Television Network (Regulation) Act, 1995, and rules framed thereunder, and the Guidelines for Certification of Films prescribed under the Cinematograph Act, 1952, I&B Minister Priya Ranjan Dasmunsi informed Rajya Sabha.

“The terms of references of the Committee are to revise and harmonise the CBFC Guidelines and Cable Television Programme/Advertising Codes and AIR Code in accordance with contemporary community standards and the laws in force; to amplify the provisions of the community standards and the laws in force; to amplify the provisions of the Guidelines/Codes with a view to enable the Film/TV/Radio industry to use them for self-regulation and minimise the scope of their subjective interpretation, on the lines of OFCOM/Australian codes,” Dasmunsi said in a written reply.

This Committee consists of representatives from the film industry, music industry, Advertising Agencies Association of India (AAAI), Advertising Standards Council of India (ASCI), Indian Broadcasting Foundation (IBF), Federation of Indian Chambers of Commerce and Industry (Ficci), Confederation of Indian Industry (CII), People for the Ethical Treatment of Animals (PETA), Centre for Media Studies (CMS), Vidya Sagar Institute for Mental Health and Neuroscience (VIMHANS), Consumer Council and representatives from NGOs and some Government Departments/Ministries.

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