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Telecast row: Prasar Bharati moves HC for live coverage on DD; HC awards marketing rights to Nimbus

Telecast row: Prasar Bharati moves HC for live coverage on DD; HC awards marketing rights to Nimbus

Author | Pallavi Goorha | Thursday, Jan 25,2007 7:48 AM

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Telecast row: Prasar Bharati moves HC for live coverage on DD; HC awards marketing rights to Nimbus

Following High Court’s directive on January 23, allowing DD to telecast the ongoing India-West Indies series with a seven-minute delay, Prasar Bharati has moved the High Court with a petition before a two-judge bench to allow it to telecast the matches live instead of the seven-minute delay.

Prasar Bharati sources said, “The Doordarshan office is being flooded by calls and mails from viewers demanding live telecast of the matches on DD as well. Keeping viewers’ interests in mind, we have made an appeal before a two-judge bench of the Delhi High Court to permit live telecast of the matches on Doordarshan instead of the seven-minute delay.”

Meanwhile, the Delhi High Court on Wednesday allowed Nimbus to undertake marketing of the India-West Indies cricket telecast on Doordarshan, while ordering the public broadcaster not to sell the feed to private DTH operators.

“It will be in Nimbus’ interest if the matches are telecast live on DD as they will be able to market the rights better,” the sources said, adding that they were yet to hear fro, Nimbus in this regard.

Nimbus has estimated that it would generate revenues of Rs 22 crore through the sale of advertising and other slots during the matches on DD. The High Court has directed Nimbus to deposit Rs 5.5 crore with Prasar Bharati as part of its 25 per cent share in advertisement revenues on its channel.

The sources said, “Prasar Bharati’s estimate was much conservative as we have to market airtime on DD on a stand-alone basis in a subdued market. Prasar Bharati is marketing the air time on All India Radio, where live commentary is being broadcast on 69 stations. The court will determine the mode of revenue sharing on February 8.”

According to the sources, Prasar Bharati assured that court that it operated DD Direct Plus, which was the only a free-to-air DTH service in the country and did not have any arrangements with either DishTV or Tata Sky.

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