Sony Entertainment Television’s primetime weekend show received a major boost in its ratings from June 12’s episode featuring Marathi hit movie Sairat’s star cast
In week 24 (11-17 June, 2016) ‘The Kapil Sharma Show’ hit its all time high according to BARC data recording an average of 9 million impressions, higher than the opening weekend. The high ratings can be attributed to the visit of the star cast of the recent Marathi hit movie ‘Sairat’ on June 12. It needs to be noted that in the previous week (week 23) it registered 6 million impressions and in Week 25 (18-25 June, 2016) it went back to 6.5 million impressions.
‘Sairat’ has become the most successful film in the history of Marathi cinema by grossing over Rs 80 crore in the first 5 weeks. The impact was certainly felt on the ‘The Kapil Sharma Show’ on the Sony Entertainment Television. Even the GEC fetched 254 million impressions in that week; more than previous week’s 242 million.
The show which was launched on April 23 upped the channel’s 9pm slot by five times and made an entry into the list of the top five watched shows across Hindi GECs. But its ratings started falling from the following week onwards recording impressions between 5 and 6 million impressions from week 18 (30 April- 6 May, 2016) to week 23 ( 4-10 June, 2016) till the appearance of ‘Sairat’s star cast on the show.