Top Story


Home >> Media - TV >> Article

Team Sairat gives The Kapil Sharma Show its much needed boost

Font Size   16
Team Sairat gives The Kapil Sharma Show its much needed boost

Sony Entertainment Television’s primetime weekend show received a major boost in its ratings from June 12’s episode featuring Marathi hit movie Sairat’s star cast

In week 24 (11-17 June, 2016) ‘The Kapil Sharma Show’ hit its all time high according to BARC data recording an average of 9 million impressions, higher than the opening weekend. The high ratings can be attributed to the visit of the star cast of the recent Marathi hit movie ‘Sairat’ on June 12. It needs to be noted that in the previous week (week 23) it registered 6 million impressions and in Week 25 (18-25 June, 2016) it went back to 6.5 million impressions.

‘Sairat’ has become the most successful film in the history of Marathi cinema by grossing over Rs 80 crore in the first 5 weeks. The impact was certainly felt on the ‘The Kapil Sharma Show’ on the Sony Entertainment Television.  Even the GEC fetched 254 million impressions in that week; more than previous week’s 242 million.

The show which was launched on April 23 upped the channel’s 9pm slot by five times and made an entry into the list of the top five watched shows across Hindi GECs. But its ratings started falling from the following week onwards recording impressions between 5 and 6 million impressions from week 18 (30 April- 6 May, 2016) to week 23 ( 4-10 June, 2016) till the appearance of ‘Sairat’s star cast on the show.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO