Top Story

e4m_logo.png

Home >> Media - TV >> Article

TDSAT directs Sun, ESPN & Sony to provide their signals to JAINHITS

04-November-2013
Font Size   16
Share
TDSAT directs Sun, ESPN & Sony to provide their signals to JAINHITS

The Telecom Disputes Settlement Appellate Tribunal (TDSAT) has directed content aggregators Sun, ESPN and MSMD (Sony) to provide their TV channel signals to Noida Software Technology Park (NSTPL) promoted JAINHITS, the direct-to-network (DTN) digital cable TV service, based on HITS (Headend-In-The-Sky) technology.

In line with TDSAT’s judgment dated September 12, 2013, directing Star and Zee Turner aggregator Media Pro to provide signals to JAINHITS, TDSAT has directed MSMD, Sun and ESPN to give provide their signals to JAINHITS with immediate effect. As is known, Sun, MSMD and ESPN provide more than 50 TV channel signals.

JAINHITS had approached the authorised content aggregator for these channels owned by Sony, Sun and ESPN, however, they continued to defer the process for nearly a year on various grounds.

The Bench comprising Justice Aftab Alam and Kuldip Singh was not impressed by the fact that all operators had created fresh Reference Interconnect Offer (RIO) for HITS, which is yet to get approval of the Telecom Regulatory Authority of India (TRAI). The Bench also asked Counsel of Respondents whether this amounts to breach of violation of Section 3.2 of DAS regulation of cable interconnect agreement.

NSTPL’s counsel Vivek Chib said, “The orders passed by the appellate tribunal in HITS matter would not only be in the larger interest of Government’s digitisation policy, but would also ultimately benefit the end user, with choice and better quality.”

Reacting to the development, Dr JK Jain, Chairman, Jain TV Group & Founder of NSTPL said, “JAINHITS’ mission is to build and operate digital highways in collaboration with cable network owners. We thank TDSAT for the ruling as this is an important announcement not only for the 60,000 cable operators across the country, but also to the consumers. Without proper digitisation, the Government is losing huge revenues.”

JAINHITS can now provide the consumer with more than 250 channels, including the TV channels of Media Pro, MSMD (Sony), Sun and ESPN.

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited