Top Story


Home >> Media - TV >> Article

TDSAT directs Hathway to pay Rs. 14.56 crore to MSM

Font Size   16
TDSAT directs Hathway to pay Rs. 14.56 crore to MSM

Telecom Disputes Settlement and Appellate Tribunal (TDSAT) on 14th August 2015 has passed an order recording the undertaking by Hathway Cable & Datacom (Hathway) to pay Rs.14.56 crore towards subscription fee dues to MSM Media Distribution Pvt. Ltd. (MSM Media Distribution) till the expiry of the agreement i.e. 31st October 2015.

On 14 August 2015, TDSAT had ruled that Hathway has to honour the commitment under the MOU for the entire term for DAS Phase I areas till its expiry i.e. upto 31st October, 2015. Accordingly, Hathway has to pay the subscription fees in accordance with the MOU. Hathway has been directed to pay the outstanding dues of Rs. 14.56 crore on or before 31 October 2015 to MSM Media Distribution.?

Talking to exchange4media, Makarand Palekar, EVP Sales and Marketing, MSM Media Distribution said "We, at MSM MD, are happy that TSDAT has taken a fair view of this case and has given an order in our favour stating that the contract is sacrosanct and must be followed through. We are very conscious of not making our end consumer suffer and had refrained from deactivating our services in-spite of a huge debt from Hathway."

Hathway and MSM have two separate deals for phase I&II cities. Hathway didn’t pay the money for last seven months to MSM. The company approached TDSAT and the Tribunal directed Hathway to pay the money.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...