Top Story

e4m_logo.png

Home >> Media - TV >> Article

Tavelxp expands in Africa through AzamTV

15-July-2016
Font Size   16
Share
Tavelxp expands in Africa through AzamTV

Travelxp, world’s leading travel channel is now available in Tanzania, Kenya, Uganda, Malawi & Rwanda, after tying up with Africa’s AzamTV network. Azam TV being a trusted brand in broadcasting industry in eastern Africa, has millions customers across the said countries.

Launched in February 2011, Travelxp has grown to become people’s choice when it comes to travel and lifestyle genre. The customers of AzamTV are enjoying world class travel programming filmed in HD over 40 countries.

Having a firm footprint in North America, Middle-East and the Indian Subcontinent, the channel’s entry into the east  African region is a sure shot boost in its fan following.

Top rated shows like Xplore Hong Kong, Strictly Street, Bliss and Quest are favourite amongst its audiences.

Travelxp is also a front runner in using 4K technology and already has about 100 hours of exceptional quality travel content, also the first Indian channel to do so and is all set to launch in 4K by February 2017 across continents.

Commenting on the occasion, CEO and MD, Travelxp channel  Prashant Chothani said, “Africa is a market with enormous potential. The percentage penetration and growth of pay TV population is one of the fastest growing markets in the world. With content syndicated in over 40+ countries, further reinforces our belief in our offerings and ability to match viewing preferences of our audiences. We are pleased to join hands with AzamTV to distribute our high quality content to entertain the viewers of Africa”

Jacob Joseph, Chief Operating Officer Azam Media Limited, added, “We are glad to have travelxp in our bouquet. It is the most watched channel and perhaps the one & only channel that portrays ' Life into Reality'. The channel that Don't settle for less but aimed for its best'.As our slogan ' Entertainment for Everybody'”

Tags

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’