The TATA-STAR DTH joint venture announced that their DTH service would be named T-Sky. Simultaneously, the joint venture indicated that its proposed company name is Tata Sky Limited, to replace its working name, Space TV Ltd.
Vikram Kaushik, CEO, of the joint venture said, “The branding of our service represents an important milestone in the development of our business. It sets the stage for the launch of our DTH services as we are ready to unveil and promote our brand to the consumer.”
“Our new brand name highlights the pedigree of the JV partners. It symbolises the strength of the joint venture, the high quality services and reliability of TATA and the international know-how and expertise of Sky, the most successful DTH platform in the world,” added Kaushik.
The DTH service is set to become a key player in India’s digital television platform, offering consumers programming choices with interactive features and superior picture and sound quality.
This DTH joint venture between TATA and STAR was established in 2004. T-Sky will be a nationwide Direct-to-Home (DTH) service that will reach every Indian home, however remote it might be. The service plans to offer its subscribers the best of cable channels, new innovative programming and interactive services.