O&M’s Annual Awards ceremony saw the Tata Sky team walking away with the Gold award for Outdoor Campaign of the Year. The Silver awards were shared by American Express and Reebok. Brands such as Hutch, Motorola, Reebok and all the brands of Hindustan Lever were also shortlisted in the category.
The winning campaigns at the awards were judged by a panel of six experts on parameters like planning, implementation, scale, as well as impact and results. An official communiqué stated, “The Gold award won by Tata Sky is a reflection of the scale and impact of its outdoor advertising nationally.”
The entries for the outdoor campaign category, totalling 46, were spread across all brands handled by Ogilvy Landscapes.
The nominated entries along with the winning campaign of Tata Sky included American Express Platinum Credit Card, Reebok Run Campaign, Kathalaya, X-Box 360 Launch and Kwality Walls.