In yet another technological move, Tata Sky announced its plans to launch 4k set top boxes in India by early next year. The launch plans were unveiled when Tata Sky showcased the first ever live telecast with 4K technology on SONY SIX HD using a 4k set top box in an event held last night in association with Multi Screen Media Private Limited.
The 2014 FIFA World CupTM football match played between France & Germany was telecast on SD, HD and an (4k enabled) UltraHD television from Sony Electronics with live 4k feed of the football match on SONY SIX HD. The results were there for all to see. 4K at 8.3 megapixels (3840x2160) has approximately four times the pixilation as 2K (1920x1080) the current HD standard, thus bring far greater clarity and more vivid colours on screen for viewers.
Believing in taking innovation and customer needs to newer heights, Tata Sky has initiated launches such as the HD PVR (Personal Video Recorder), Video-On-Demand (VOD) service, unique interactive services, Karaoke service and now the (4k enabled) UHD set top boxes in India.
On this occasion, Vikram Mehra, Chief Commercial Officer at Tata Sky explained, “Being the market leader, we are always at the forefront of technology and have worked on delivering world class TV viewing experience. In today’s day and age, following global trends is not enough, we try to leapfrog them. Launch of 4k UHD STBs next year is another example of the same. 4K is the future for our subscribers and we are very happy to bring this preview to India for the first time together with Sony SIX, showcasing the world’s biggest sporting festival.”
Regarding this association, Prasana Krishnan, Executive VP and Business Head Sony SIX, said, “We are thrilled to associate with Tata Sky and Sony Electronics in demonstrating for the first time in India how 4k feed can completely take sports broadcasting to the next level and there is no better way to do it than with the world biggest sporting extravaganza 2014 FIFA World Cup BRAZIL™ on Sony SIX. I am confident that this enhanced viewing experience will appeal to our sports loving consumers in India and 4k will mark the beginning of the next generation of high quality broadcasting in the country.”