Tata Sky, the second private DTH operator in India and a 80:20 joint venture of Tata Group and STAR India, has set its target at acquiring one million subscribers within one year of its launch. It had launched its operations in August this year.
“We have acquired 150,000 subscribers by September and are fast reaching the 200,000 mark. We have set one million as our target for the first year of our operations and we are well in track to achieve that,” said Vikram Kaushik, CEO, Tata Sky, while talking to reporters at the sidelines of the ‘India Broadband Digital Networks Forum’, held in Delhi on October 3, 2005.
When asked whether after having Zee Turner bouquet of channels on its platform, the DTH player was going to increase its price, Kaushik said, “We are providing an introductory offer of four months’ subscription at a price of Rs 200 per month without any interim hike. The offer will last till the Diwali season. The future trend of our pricing will largely depend on competition and cable prices will always be a benchmark for DTH pricing.”
Kaushik also informed that Tata Sky had sent a communication to Sun Network to provide its channels on its DTH platform and was waiting for a response. As reported by exchange4media earlier, Sun recently joined Prasar Bharati’s free-to-air DTH platform, DD Direct Plus, after agreeing to pay Rs 1 crore per year as carriage fee.
Tata Sky launches DTH service in 300 cities, aims to cover India within 3 months