Tata Sky, the DTH venture of Tata and STAR, has announced a partnership with NDS Group, a provider of technology solutions for digital pay TV. Tata Sky has chosen NDS end-to-end solutions for the launch of the company’s direct-to-home (DTH) television service in India in mid-2006. Many leading DTH operators such as BSkyB (UK), Foxtel (Australia) and Sky Italia (Italy) have also deployed NDS solutions for their businesses.
Tata Sky is investing in building a high quality digital infrastructure in the country to offer a superior television viewing experience to Indian households. The service will enhance the choice for viewers looking for the best of pay television services in the country.
Vikram Kaushik, CEO, Tata Sky Ltd, said, “We are committed to building a state-of-the-art DTH operation in India for which we have selected NDS to provide end-to-end solutions. This will enable us to transfer control and choice into the hands of subscribers.”
Sue Taylor, Vice-President and General Manager, NDS Asia Pacific, said, “We are delighted to be selected by Tata Sky. This is an endorsement of the NDS position as the leader in conditional access systems. As systems integrator, NDS is uniquely capable of delivering the complex platform in the aggressive timescale set by Tata Sky.”
NDS is working with Tata Sky to build a world-class broadcast infrastructure. NDS systems will play a key role in the end-to-end system architecture and launching the nationwide digital service. The NDS VideoGuard conditional access solution provides superior broadcast security, and enables Tata Sky to offer multiple programming and pricing packages.
The Value@TV interactive infrastructure will enable Tata Sky to offer interactive services to subscribers. NDS engineers in Bangalore will play a key role in the design, delivery and service support of the end-to-end solution.
The digital technology of Tata Sky DTH service will eliminate many recurrent problems that consumers face while watching television in India. The DTH satellite signal is always on, which will eliminate instances of service downtime caused by power cuts and cable cutting. The Tata Sky service will have fixed channel positions and pre-tuned audio levels.