Tata Indicom has announced an AFP based treasure hunt game show, ‘Fun on the Run’, on Zee TV. The show, which features eight celebrity duos battling across nine Indian cities for the grand prize of Rs 25 lakh, will premiere on September 1, 2007 at 7.30 pm with a curtain raiser, followed by the reality series starting from September 8, 2007 at 7.30 pm.
On the run, as the contestants navigate their way across India to a new challenge, all they have to help themselves in this journey is a series of clues sent via their Tata Indicom devices. They use various Tata Indicom products and services like SMS, MMS, Remo Mail, Welcome Tunes, Data Card, Voice Stations, etcetera to solve problems and move ahead for other challenges.
Commenting on the launch, Abdul Khan, Vice-President Marketing, Tata Teleservices Ltd, said, “In this show, Tata Indicom connects to its consumers in a unique and exciting way. We have showcased the power of our network across India along with a range of value added services such as MMS, video download, and voice portal, among others, on a repertoire of best in class devices. Tata Indicom’s products and services play a vital role in various stages of the game. We are happy to be associated with Zee TV and Contiloe Films on this unique game show and are confident that it will be a benchmark for others to follow.”
Tarun Mehra, Head of Marketing, Zee TV, said, “We at Zee TV are known for our differentiated content on the weekends and are sure that it will appeal to our audiences. We have tasted success with similar innovative programming before and are sure that our second attempt shall be equally successful.”
Produced by Contiloe Films, the entire show will be encapsulated in 13 episodes. Abhimanyu Singh, CEO of Contiloe Films, said, “It has been one of the most challenging shows that we have produced. It has all the ingredients of adventure, thrill, humour and emotion to make for great television viewing.”
The eight celebrity duos that will feature are Rajeev Paul-Delnaaz Paul, Anushka Manchanda-Pratichee Mahapatra, Bakhtiyar Irani-Tanaaz Irani, Rajesh Kumar-Madhavi Kumar, Kushal Punjabi-Chetan Hansraj, Mukul Dev-Gaurav Gera, Baba Sehgal-Anaida, and Ayub Khan-Niharika Khan.