Finally it is out in the open, Tarun Katial has indeed joined Sony Entertainment Television (SET) India. Katial has joined as the Executive Vice President-Programming and Response to oversee the channel’s creative content, programming and on-air promotions. Katial will report to Sunil Lulla, the Executive Vice President and Business Head of the channel. Two weeks back exchange4media.com had broken the story on Katial joining SET India.
“Tarun brings with him valuable experience in programming. As a member of Sunil’s team he is tasked with driving Sony Entertainment Television’s programming profile and I am sure, he will add enormously to the momentum of the channel,” said Kunal Dasgupta, in an official statement today. Katial on his new appointment said, “I am happy to join SET and believe it will expand my portfolio of work and creativity. It provides me with a stimulating challenge to create a differentiated product offering and help the brand grow to newer heights”.
Prior to joining Sony, Katial held the position of Senior Vice President-Content & Communication at Star Network overseeing its successful programming over the last several years. Earlier to that he has worked with leading advertising firms of the country including Saatchi & Saatchi, Nexus Lowe and Ogilvy & Mather.