Top Story


Home >> Media - TV >> Article

Tarkas takes charge as CEO, Media Direction

Font Size   16
Tarkas takes charge as CEO, Media Direction

Media Direction, official agency of media specialist OMD in India, has formally announced the appointment of Sandip Tarkas as Chief Executive Officer with from May 3, 2004. Announcing the development, Shekar Swamy, President, R K SWAMY BBDO, stated, "We are delighted with Sandip coming on board. We have a strong media offering, and a broad base of clients. We will be offering an even better service, and expect Media Direction to offer superior solutions to clients".

P R P Nair, a veteran of over 30 years who has been heading Media Direction, will continue being the leading light for the group in the capacity of Senior Media Advisor. Said Nair, "I am glad Sandip is joining us. Together, we can build a great team and I am looking forward to some exciting developments".

Tarkas has over 17 years experience in Advertising and Media. As is known, he has been involved in two successful start-ups--Mindshare Fulcrum and MPG. His last assignment was as President-South Asia, MPG.

On his new assignment, Tarkas stated, "I am very excited about this assignment. Media Direction and OMD offer a terrific platform from a career perspective. More importantly, we can raise media service levels to a new high in India. My goal is to forge the best media group in India in terms of innovations and delivering outstanding value to clients".

It is expected that this development will be the forerunner to the launch of OMD in India in the near future.

As is known, OMD Worldwide is the leading media company and is part of the Omnicom Group. With the new management team in place, OMD can be expected to make its presence felt all the more in India in the coming months.

Media Direction handles the media duty for 44 advertisers including Raymond, Hawkins, Mercedes, Visa, LIC, Birla Sun Life AMC, Zuari/Chambal Group, State Bank, Piaggio etc.


Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

According to Quikr, the festive season is a time when users buy pre-owned products, with no apprehension about the products being second-hand

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta