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Tara Marathi plans to take on soap operas with distance education programmes

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Tara Marathi plans to take on soap operas with distance education programmes

Tara Marathi, the Marathi language channel promoted by Rathikant Basu’s Broadcast Worldwide (BW), is planning to take on the dominance of soap operas in the prime-time band with distance education programmes.

Starting August 15, Tara Marathi’s sole content provider, Eternal Dreams, will air 150 minutes of programming for various certified vocational courses between 6:30—9:00 pm on Tara Marathi. Eternal Dreams is planning to use Hindi as the medium of instruction for the programmes to cover a wider audience.

The company is also in talks with other channels including Doordarshan for airing these distance-education programmes, senior executives said.

The courses proposed to be launched are for cookery (separate for vegetarian & non-vegetarian), bakery, international cooking, food and beverage service, English speaking course, customer relations and housekeeping. There can be a maximum of five classes of 30 minutes duration each day.

The duration of the proposed courses will be 10 weeks, and examinations for a particular course will be conducted after 3 weeks of course completion. Course fees are currently in the range of Rs 1,999-3,999.

However, Eternal Dreams’ and Tara Marathi’s revenues will only come from advertisements, as most of the course fee will go towards the course material, training and conducting exams.


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