Vijay TV’s ‘Kalakkapovadhu Yaaru’, the Tamil version of ‘The Great Indian Laughter Challenge’, has opened to good numbers. The channel says it is taking it ‘one step at a time’, and that the numbers were on expected lines.
The one-hour show, slotted for 10 pm on Fridays, was launched on November 11. In its opening week, it has registered 5.2 in the CS ABC 4+ segment in Chennai, 6.3 among 15+, and 8.5 among the 51-34 age group. This translates into a channel share of 21 per cent in Chennai and 16 per cent in Tamil Nadu (ABC 4+).
The numbers had matched expectations, shared General Manager, Content, STAR India, Harsh Krishna Rohatgi. He said, “Yes, they are pretty much what we had expected. The format is a proven success and hence the results are in order. We see the show sustaining these numbers as the competition gets intense.”
Vijay has been pretty active with the comedy genre, with shows such as ‘Lollu Sabha’, ‘Kadavul Paadhi Mirugam Paadhi’, ‘Sagalay Vs Ragalay’, which the channel claimd “have scored consistently”. In Kalakkapovadhu Yaaru, film star and comedian Chinni Jayant and former test cricketer Sadagopan Ramesh are the judges. Actress Uma Riaz Khan is the anchor.
While the channel has claimed a share of 24.3 per cent in the ABC 15+ segment in Chennai, shares among male viewers considerably boost this. 33.5 per cent (ABC M 15+), 39.3 per cent (M 15-34), and 48.6 per cent (M 15-24) in Chennai are the shares among different male age segments.
The winner on the show, which is to run for 17 weeks, will get to act in a comedy show to be launched by Vijay TV. As far as extending the show itself goes, it is too early to comment, feels Rohatgi. He added, “We are happy that Kalakka Povadhu Yaaru has got off to a good start and we are taking it one step at a time.”
After the healthy run of KBC2 Tamil and the encouraging opening numbers of Kalakkapovadhu Yaaru, the Tamil version of The Great Indian Laughter Challenge, one wonders what will come next from the STAR group’s Tamil channel. Another recipe derived from a national success formula, perhaps? It seems to be working.