Tamil satellite channel Imayam TV completes two years; to launch news bulletin soon
Tamil satellite channel Imayam TV, promoted by Channel Bharat Entertainment Pvt Ltd, is completing two years of successful operation on April 13. As it steps into the third year, Imayam TV plans to set up its own studio besides launching news bulletin.
“We currently have our own production studios at our registered office, which is used for producing talk shows, game shows and other shows, and we are planning to expand our current production facility by building a new studio,” said RA Jebaraj, Managing Director, Imayam Television.
Imayam TV also plans to launch news bulletin and several live shows once it has shifted its transmission from Thaicom satellite to Indian satellite. The channel has a mix of entertainment, religion and cultural programmes, which include film-based shows, game shows, classical concerts and programmes related to spiritual tourism and discourses by spiritual gurus. “We devote most of out time in producing non-film based programmes and employ directors and other technicians, including production houses, to produce quality programmes,” said Sriram, Head of Marketing, Imayam TV.
He further said, “Over the years we have been focusing on catering to the local tastes and preferences. We regularly change our programming format to respond to changes in preference and trend of the viewers. Initially, there were some problems with the distribution pattern, wherein Imayam TV was placed in the wrong position and the viewers had lesser opportunity to see the channel. In the past two years, these issues have been sorted out and the channel has gained some recognition in the market with a good programming line-up.”
Moving forward, Imayam TV wants to project itself as a channel for the advertisers. “We want Imayam TV to be the advertisers’ ultimate option. With channel clutter and availability of several options for the advertisers, Imayam TV’s marketing strategy is to promote itself as a channel for the advertisers,” Sriram added.
Our typical marketing budget is usually 10 per cent of the topline spend