Indhu TV, a Hindu spiritual satellite channel in Tamil being launched by devotees of the Kanchi Mutt, is slated to go on air from June 1, 2006. An announcement to this effect was made at a function in Chennai on Thursday.
Interacting with the public at the function, Kanchi Seer, Swami Jayendra Saraswathi, said, “The available media does not reflect the Hindu faith and its lessons in its entirety to the people. Indhu TV channel comes into existence at a time when there are severe challenges to the faith itself. We hope it adds to the life of people communicating the learnings, and spreads the faith both in India and abroad.”
The channel’s mix of programming that was showcased looked interesting and went beyond spirituality as one saw it on the existing religious channels. The packaging and finish of the shows are on par with those on mainline entertainment channels, and the shows included comedy clips from television, interview-based shows, and even devotional songs from different movies.
Present at the venue were representatives of three Tamil Nadu cable operators associations. Also present were leaders of the BJP, VHP and Janata Party (Subramaniam Swamy).
The channel’s two directors are Ravindran and Ponvendan. The channel sports a logo that comprises a lotus and a ‘vel’ (holy spear), incidentally (we hope) the party symbols of the BJP and the Janata Party, respectively. The channel will be uplinked from Thailand.
Programming includes a quiz show for students, who can win a gold coin by answering three questions correctly in succession.
Meanwhile, sources informed that a senior executive of another satellite channel was likely to head Indhu TV as its CEO. However, a confirmation on the same was not forthcoming from the executive.