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TAM ratings: Zee TV regains No.3 spot in household data; Sab TV retains No.3 spot in individual data

TAM ratings: Zee TV regains No.3 spot in household data; Sab TV retains No.3 spot in individual data

Author | exchange4media News Service | Thursday, Jun 11,2015 5:50 PM

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TAM ratings: Zee TV regains No.3 spot in household data; Sab TV retains No.3 spot in individual data

In week 23 (May 31 – June 6, 2015) of the Hindi GEC Universe Zee TV regains No.3 spot in the household data, while Sab TV stayed at Npo.3 spot in the individual data according to TAM data. Leader Star Plus saw the maximum decline in week 23.
According to TAM data CS 4+ HSM without LC1 markets, Star Plus saw its ratings decline to 553 million GRPs in week 23 from 597 million GRPs in week 22 in household data. The channel also declined in individual data to244 million GRPs this week from 260 million GRPs last week.
Colors saw a marginal decline at both individual and household data levels. In household data it declined to 460 million GRPs this week from 468 million GRPs last week. In individual data it declined to 207 million GRPs this week from 208 million GRPS last week.
Sab TV did not see any change in ratings from last week as its ratings stood at 313 million GRPs at the household level and lost its No.3 spot to Zee TV in the household data. While in individual data it saw a marginal incline to 150 million GRPs from 149 million GRPs last week and stayed at No.3 spot.

Zee TV regained No.3 spot in the household data level as it saw a marginal increase in ratings to 318 million GRPs in week 23 from 312 million GRPS in week 22. In the individual data though it saw an increase in ratings to 147 million GRPs in week 23 from 142 million GRPs in week 22, it was a little lower than Sab TV and hence remained at No.4 spot.

Life OK saw an increase in ratings on both individual and household data. In household data it increased marginally this week to 301 million GRPs from 297 million GRPs last week. In household ratings it increased to 130 million GRPs in week 23 from 126 million GRPs in week 22.

Sony TV saw a big increase in ratings this week on both individual and household data. While in household data it increased to 239 million GRPs this week from 208 million GRPs last week. In individual data it increased to 113 million GRPs in week 23 from 97 million GRPs in week 22.  
 

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