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TAM ratings: Star Plus gains most in week 25; Zee TV declines

TAM ratings: Star Plus gains most in week 25; Zee TV declines

Author | exchange4media News Service | Thursday, Jun 25,2015 4:29 PM

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TAM ratings: Star Plus gains most in week 25; Zee TV declines

In week 25 (June 14 – 20, 2015) of the Hindi GEC Universe the TAM data showed that Star Plus and Colors were the only channels to gain marginally during the week. On the other hand, Zee TV, Sab TV and Sony TV all saw minor decline during the week.

According to TAM data week 25 HSM without LC1 markets CS4+, Star Plus saw an increase in its ratings to 252 GRPs in week 25 from 241 GRPs last week. In terms of GVTs it increased to 407 million GVTs in week 25 from 390 million GVTs in week 24.

Colors saw its ratings increase marginally to 213 GRPs this week from 210 GRPs last week. In terms of GVTs it increased to 344 million GVTs in week 25 from 339 million GVTs in week 24.

Zee TV on the other hand saw a decline in week 25. Its ratings declined to 154 GRPs in week 25 from 167 GRPs in week 24. In terms of GVTs it saw an even larger decline to 249 million GVTs from 270 million GVTs.

Sab TV too saw a marginal decline in ratings this week as it fell to 141 GRPs from 144 GRPs last week. In GVTs its ratings this week were 228 million GVTs a decline from 233 million GVTs last week.

Life OK’s ratings stayed the same at 131 GRPs from last week. In terms of GVTs there was a slight increase in its ratings this week to 213 million GVTs from 212 million GVTs in week 24.

Sony TV’s ratings marginally declined this week as it fell to 117 GRPs from 119 GRPs in week 24. In terms of GVTs it declined to 190 million GVTs in week 25 from 193 million GVTs in week 24.    

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