Top Story

e4m_logo.png

Home >> Media - TV >> Article

TAM ratings: Sab TV regains No.4 spot; Like OK slips to No.5 spot

24-July-2015
Font Size   16
Share
TAM ratings: Sab TV regains No.4 spot; Like OK slips to No.5 spot

Week 29 (July 12 – 18, 2015) of the Hindi GEC universe saw Sab TV regain No.4 spot with a rise in its ratings. Despite a marginal increase in Like OK’s ratings it slipped to No.5 spot. Colors and Zee TV saw the maximum decline during the week.

According to TAM data week 29 HSM without LC1 markets CS 4+, Star Plus’ ratings declined to 237 GRPs this week from 244 GRPs in week 28. In terms of GVTs, it declined to 383 million GVTs this week from 394 million GVTs last week.

Colors ratings reduced even further to 204 GRPs in week 29 from 220 GPRs in week 28. In GVTs, it decreased similarly to 329 million GVTs this week against 356 million GVTs last week.

Zee TV at No.3 spot similarly saw its ratings decline to 152 GRPs in week 29 from 166 GRPs in week 28. In terms of GVTs, it declined to 246 million GVTs in week 29 from 268 million GVTs in week 28.

Sab TV regained No.4 spot on the back of a marginal increase in ratings this week to 134 GRPs in week 29 from 128 GRPs in week 28. In GVTs it increased to 216 million GVTs from 206 million GVTs in week 28.

Life OK slipped to No.5 spot this week despite its ratings increasing marginally to 131 GRPs in week 29 from 129 GRPs in week 28. In terms of GVTs it increased to 212 million GVTs in week 29 from 208 million GVTs in week 28.

Sony TV at No.6 spot saw its ratings decline this week to 107 GRPs from 114 GRPs in week 28. In terms of GVTs it declined to 173 million GVTs in week 29 from 184 million GVTs in week 28. 

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.